CarRentals Growth Design
CarRentals.com is a company owned by Expedia. It focuses solely on car rentals.
When I arrived, the site did not have a dedicated product or design team. I was hired to work with the Senior Product Manager to optimize the user experience for conversion and retention.
We tackled this challenge by developing an A/B testing strategy that focused on finding the drivers of conversion and growth. The Sr. PM and I ran hundreds of tests and used the results to guide a complete site redesign.
My Role
My role at CarRentals was Lead (and only) Designer. My responsibilities included:
User Research and Prototyping
Creating a design test strategy and backlog with the Sr. Product Manager
Designing assets from from wireframes to final specs
Coding A/B tests in JQuery, launching them on Optimizely
Delivering final design specs to Sr. Web Developer and assisting in design QA
Desktop
Mobile